Tom Jaenicke

Tom Jaenicke examines the decarbonization push across the country and where the movement will leave the propane industry. Read more»

Propane marketers need to embrace technology to transact with younger generations as they increasingly purchase new homes in propane country. Read more»

Tom Jaenicke, vice president of propane marketing services for Warm Thoughts Communications, argues in favor of running propane operations sustainably. Read more»

Tom Jaenicke relates a few lessons the propane industry can learn about longevity from Mackinac Island's historic Grand Hotel. Read more»

Tom Jaenicke explains propane's advantages over electricity and encourages the propane industry to tell this story more forcefully on the national stage. Read more»

Tom Jaenicke explores why the propane industry should have a controlling stake in the tankless water heater market over other fuels. Read more»

Stealing customers is common in a shrinking propane market, but retailers can achieve organic growth through adding burner tips to existing customers. Read more»

Warm Thoughts Communications' Tom Jaenicke explains why now is a good time to start working on next year's marketing budget. Read more»

When the propane industry doesn’t address its old image, natural gas benefits. Read more»

Tom Jaenicke, the vice president of propane marketing services for Warm Thoughts Communications, explains the importance of a strong brand and company image. Read more»