Tom Jaenicke
Posts by Tom Jaenicke
Marketing propane today is remarkably different than it was 50 years ago. Find out how. Read more»
Retailers need to find ways to do more than just deliver propane. Read more»
Despite occasional slumps, propane space heating keeps bouncing back. Read more»
Columnist Tom Jaenicke explores how propane would be positioned, had it been invented by Apple. Read more»
This column takes a look at how you can understand social media performance metrics that matter. Read more»
Is your company out in front of technology advances or being left behind? Read more»
Aging housing units with old appliances offer residential opportunities for propane marketers. Read more»
If your marketing follows one of these patterns, then it’s time to change your marketing strategy. Read more»
Building a marketing planning calendar is one of the first steps you should take if you expect your propane business to be successful in 2017. Read more»
It’s time to think about the lifetime customer value, rather than the transactional value. Read more»
