Tom Jaenicke
Posts by Tom Jaenicke
Don’t let indifference toward online marketing build a wall between you and shoppers. Find out why. Read more»
Collecting customer email addresses and cellphone numbers is good for your business. Read more»
Some propane retailers spend too much of their resources trying to beat up on the competitors who don’t matter, instead of coming up with the right fight plan for electricity.... Read more»
The typical propane business is usually in a new-customer sales funk this time of the year. The main focus is on keeping those bobtails rolling and delivering propane during the... Read more»
It is not too late to develop a fresh sales strategy for next year that incorporates the best sales targets and tactics that will take you beyond your past sales... Read more»
Some propane retailers spend a considerable amount of money and resources on marketing their company to prospective customers while ignoring their current “underserved” customer base. “Underserved” is a word I... Read more»
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief,... Read more»
Farmers were some of the first propane customers more than 100 years ago when cooking with propane started taking over the kitchen in rural farm homes. Today, about 40 percent... Read more»
Sweeping efficiency changes that affect the entire water heater industry took effect April 16. The 2015 Department of Energy (DOE) final rule requires higher energy factor ratings on virtually all residential... Read more»
The Southeastern Convention & International Propane Expo on April 11-13 will be held at the Georgia World Congress Center in Atlanta. This international event, simply called Propane Expo, is the... Read more»
