Marketing: It’s everything you do
October 1, 2003 By LP Gas
Marketing is no longer just about what you say to the public about your product or service. It’s everything you say and do.
Read More Putting PERC into perspective
August 1, 2003 By LP Gas
As I end my term as chairman of the Propane Education & Research Council, my perspective about PERC has changed during my six years as an independent propane marketer on the council. Over those years, I’ve been troubled by some of the perceptions within the industry about what PERC can or should do.
Read More Making the Grade
March 1, 2003 By LP Gas
Pouring millions of dollars into a national advertising campaign seems to be catching the attention of the audience that the propane industry is counting on to boost residential sales nationwide.
Read More Trounce competition during a merger
February 1, 2003 By LP Gas
ll of you have seen or know of a competitor who sold his company in your area. You also likely saw thechanges made and the problems that may have occurred during the transition period. You likely gainedseveral customers during the transition process — just by answering the phone!
Read More State of the Industry 2002
December 1, 2002 By LP Gas
I n some ways, today’s retail propane market is identical to the industry that has sustained American family businesses for more than four generations. But change is arriving on many fronts, according to the propane marketers who shared insights of their business for our third annual State of the Industry Report.
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