Using social media to manage your reputation during extreme weather crises
March 15, 2018 By Olivia Mastromonaco
Thanks to the power of social media, a company’s brand is in the hands of its consumers now more than ever before.
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Retailer connects with customers through digital technology
December 11, 2017 By Joe McCarthy
Florida company AA Bottled Gas Co. finds a digital reach to the community.
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Understanding social media metrics
September 4, 2017 By Tom Jaenicke
This column takes a look at how you can understand social media performance metrics that matter.
Read More Developing a marketing calendar
December 15, 2016 By Tom Jaenicke
Building a marketing planning calendar is one of the first steps you should take if you expect your propane business to be successful in 2017.
Read More The benefits of online marketing
September 12, 2016 By Tom Jaenicke
Don’t let indifference toward online marketing build a wall between you and shoppers. Find out why.
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Retailer teams up with PR firm to target younger audiences
August 5, 2016 By Megan Smalley
Georgia-based retailer Conger LP Gas teams with a PR firm to market to younger audiences.
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The power of pets as digital influencers
May 11, 2016 By Allison Kral
There’s a reason Grumpy Cat became an instant online celebrity. He’s quirky yet simple, ugly yet cute and…
Read More How social media can leverage a customer service experience
April 21, 2016 By Susan Janett
Waiting at the gate for my United flight to Nashville for the National Propane Gas Association’s 2016 Southeastern…
Read More Web of potential exists for propane marketers in digital age
January 16, 2014 By Kevin Yanik
A retired couple is moving across states and settling in your territory, and it will be choosing a…
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