Newsletters still work hard for propane operations

July 6, 2023 By Tom Jaenicke

Customer newsletters are still the most effective tool for propane retailers to reach their customers directly with no overlap or shortfall in distribution.

This article is tagged with Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: bymuratdeniz/iStock / Getty Images Plus/Getty Images

Create meaningful customer communication

May 25, 2023 By Tom Jaenicke

In his latest column, Tom Jaenicke encourages retailers to let customers know about the sustainability of the propane business.

This article is tagged with communication, customer relations, customer retention, customer service, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Jaenicke is a staunch advocate for propane. (Photo courtesy of Tom Jaenicke)

LP Gas Hall of Fame profile: Tom Jaenicke

April 14, 2023 By Ellen Kriz

Think of any job in the retail propane business, and Tom Jaenicke has probably done it during his 55-year tenure in the industry.

This article is tagged with ATomiK Creative Solutions, Blue Peak Resources, Ferrellgas, LP Gas Hall of Fame, Marketing Mix, Renewable Propane Alliance, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Some retailers are forming partnerships with homebuilders to grow residential gallons. Photo: iStock.com/Justin Horrocks

4 home energy expectations propane meets

March 9, 2023 By Tom Jaenicke

Today’s typical homeowner wants energy that is productive, dependable, affordable and has minimal effect on the environment, according to Tom Jaenicke.

This article is tagged with clean energy, electricity, Electrification, energy market, Marketing Mix, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

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Embrace ‘grid anxiety’ opportunities

January 26, 2023 By Tom Jaenicke

With rising anxiety about grid reliability, Tom Jaenicke explains why propane retailers should make power generation a part of their propane future.

This article is tagged with electricity, Electrification, marketing, Marketing Mix, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine

Reliability builds propane load

November 24, 2022 By Tom Jaenicke

Power outages and shut-offs are crushing electricity’s reliability. Tom Jaenicke encourages retailers to talk to customers about propane’s reliability.

This article is tagged with electricity, Electrification, Marketing Mix and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: Maudib/iStock / Getty Images Plus/Getty Images

Give homebuilders, remodelers some propane love

August 30, 2022 By Tom Jaenicke

Tom Jaenicke encourages propane retailers to stop taking homebuilders and remodelers for granted on their energy choices.

This article is tagged with clean energy, community relations, construction professionals, marketing, Marketing Mix, tom jaenicke, Top Propane Retailers, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Renewable propane is a reality

July 7, 2022 By Tom Jaenicke

Tom Jaenicke explains why the propane industry is warming up to the renewable propane option and how to source, market and sell renewable propane.

This article is tagged with marketing, Marketing Mix, renewable energy, renewable propane, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: Bill Oxford/iStock / Getty Images Plus/Getty Images

Considering indoor air quality when cooking

April 28, 2022 By Tom Jaenicke

Gas ban bureaucrats ignore issues with electric stoves and would have consumers believe that indoor air quality is compromised when cooking with propane.

This article is tagged with California Air Resources Board, electricity, Marketing Mix, Propane Education & Research Council (PERC), Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Higher energy prices hurt us all

February 22, 2022 By Tom Jaenicke

Tom Jaenicke suggests propane retailers let their customers know that they share the pain of higher energy prices caused by inflation.

This article is tagged with crude prices, customer relations, customer service, marketing, Marketing Mix, propane prices, propane supply, supply and pricing, tom jaenicke, U.S. Energy Information Administration (EIA) and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine

TAG: Marketing Mix