Tomorrow’s energy won’t sell with yesterday’s marketing plan
July 8, 2011 By Tom Jaenicke
As we approach propane’s second century, your business will need to adjust to the dynamic and challenging energy market.
Read More Falling sales, evolving market dynamics pose hurdles, opportunities
June 7, 2011 By LP Gas
Palpable concern over the propane industry’s long-range viability is driving strategic changes to reverse last decade’s decline in domestic sales.
Read More Propane Energy Pod targets five key in-home applications
May 3, 2011 By Tom Jaenicke
PERC is leading an effort to reverse this erosion of propane as the primary energy source inside the home.
Read More Marketers must recognize, react to a decade of dwindling gallon sales
May 3, 2011 By LP Gas
Conversations with industry executives indicate the 99-year-old propane industry is facing profound changes that threaten the long-term viability of the market. Most agree that solving those challenges will inevitably change the way marketers run their business.
Read More Tax credits still a sales tool
March 10, 2011 By Tom Jaenicke
Energy efficiency is still at the forefront of the new federal incentive program for residential construction.
Read More Builders, consumers find efficiency messages easy to understand
February 9, 2011 By Tom Jaenicke
The International Builders’ Show took place last month in Orlando, Fla., and I got to spend several days at the show and events surrounding it. It was easy to draw comparisons with past shows regarding how builders and exhibitors at the event treat energy.
Read More Existing Energy Guys collateral allowed in 2011
January 11, 2011 By LP Gas
The Energy Guys will continue to show their faces in the propane industry under a new agreement between PERC and the actors who portray Propane and Electricity.
Read More Advanced code requirements key to softening the target
January 11, 2011 By Tom Jaenicke
The Propane Education & Research Council has released a new study of the 2009 International Energy Conservation Code, conducted by Newport Partners LLC.
Read More Comprehensive customer retention programs strengthen your business
May 1, 2009 By Tom Jaenicke
Comprehensive customer retention programs can strengthen your business.
Read More Legislation creates incentives for installation of energy-efficient technologies
April 1, 2009 By Tom Jaenicke and LP Gas
Legislation enables consumers to cash in on new efficiency tax incentives.
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