(Image: olm26250/iStock/Getty Images Plus)

Update your sales strategy to harness new growth opportunities

August 31, 2025 By Tom Jaenicke

Tom Jaenicke encourages marketers to keep their business plan updated as market conditions change.

This article is tagged with August 2025, Donald Trump, marketing, Marketing Mix, sales, tom jaenicke and posted in Current Issue, From the Magazine

While artificial intelligence is used to perform tasks that humans would otherwise do, the human touch is still vital when doing business. (Photo: ipopba/iStock / Getty Images Plus/Getty Images)

Propane meets AI for smarter marketing, stronger sales

August 4, 2025 By Ben Gutkin

Ben Gutkin, vice president of marketing services at Warm Thoughts Communications, shares how AI marketing tools can improve business.

This article is tagged with artificial intelligence (AI), July 2025, marketing, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Using artificial intelligence to create videos can be an effective and affordable tool for propane retailers looking to expand their marketing efforts. (Image: Kulpreya Chaichatpornsuk/iStock/Getty Images Plus/Getty Images)

Using artificial intelligence to improve your marketing efforts

July 23, 2025 By Christopher Caywood

Christopher Caywood encourages readers to tell their story with AI.

This article is tagged with artificial intelligence (AI), Caywood Propane Gas Inc., Christopher Caywood, July 2025, marketing and posted in Current Issue, From the Magazine

(Image: dsmoulton/iStock / Getty Images Plus/Getty Images)

Generating electric power with propane

July 3, 2025 By Tom Jaenicke

Tom Jaenicke encourages propane marketers to “hook their hose” to generating electric power with propane.

This article is tagged with June 2025, marketing, Marketing Mix, power generation, tom jaenicke and posted in From the Magazine, Current Issue

From left: Phil Farris, Mike Peacock, Pete Folger, Jonathan Heard, John Jessup, Matt Leonard, Mark Holloway, Thomas Trowell, Raleigh Garrett, Tyler Misel and John Peña. (Photo courtesy of SEPA)

Georgia Agricultural Commodity Commission for Propane approves FY 2025-26 budget

June 11, 2025 By Sydney Fischer

The Georgia Agricultural Commodity Commission for Propane approved a $650,000 budget for the 2025-26 fiscal year.

This article is tagged with autogas, education, Georgia, marketing, safety, Southeast Propane Alliance, training, water heaters and posted in News

MOPERC seeks public input on proposed $1.45 million FY 2025-26 budget plan

May 13, 2025 By Sydney Fischer

MOPERC has approved a draft budget for the organization’s fiscal year, which begins July 1, and is subject to public and industry comment for 30 days.

This article is tagged with advertising, education, marketing, Missouri Propane Education & Research Council (MOPERC), research, safety, technology, training and posted in News

Photo: everythingpossible/iStock / Getty Images Plus/Getty Images

Your website should be your customer contact portal

April 30, 2025 By Tom Jaenicke

Tom Jaenicke encourages readers to drive customers and prospects to their website, not their office.

This article is tagged with April 2025, customer relations, customer service, marketing, Marketing Mix, tom jaenicke, website and posted in Current Issue, From the Magazine

Rural Computer Consultants, Vivid Image win Summit Emerging Media Leader Award

April 11, 2025 By Sydney Fischer

Rural‬‭ Computer‬‭ Consultants‬‭‬‭ and‬‭ Vivid‬‭ Image‬‭ have‬‭ jointly‬ been‬‭ honored‬‭‬‭ for‬‭ the “Making‬‭ Propane‬‭ Sexy” marketing‬‭ initiative.‬‭

This article is tagged with awards, Freddie Ridler, marketing, Rural Computer Consultants (RCC) and posted in News, Featured