Retailers adapt to customers’ fluctuating needs, behaviors
August 7, 2020 By Chris Lewis
As customers’ needs and behaviors change, retailers must leverage technology to conduct business in this new nonphysical era.
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Fine-tune your marketing plan
June 25, 2020 By Tom Jaenicke
As consumers emerge from the pandemic world in which they have lived for the past several months, many of their buying habits and expectations of doing business have changed.
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Fostering product enthusiasm and a sales-oriented culture
March 23, 2020 By Randy Doyle
A sales culture must begin with leadership that instills confidence and enthusiasm for the products and services propane provides.
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LinkedIn optimization for propane marketers
March 17, 2020 By Allison Kral
Here’s how propane retailers can use LinkedIn to their benefit to connect, recruit hires, provide insights and news, and share opportunities.
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NPGA advocates for update to residential propane tank regulation
March 10, 2020 By Sarah Peecher
The Housing & Urban Development (HUD) Department published a final rule that updates a regulation concerning loans for residential properties near propane tanks.
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Make your digital ad campaign a success
February 13, 2020 By Allison Kral
There’s no denying that we’ve seen a rise in digital ad campaigns during the past few years, and it’s no surprise as to why: They’re flexible, measurable and customizable.
Read More Warm Thoughts Communications
February 10, 2020 By LP Gas Sponsor
For more than 25 years, Warm Thoughts has brought cutting-edge strategies and performance-based marketing and sales solutions to…
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LPG Spotlight: Appalachian Propane
December 30, 2019 By Joe McCarthy
Learn how a unique branding project puts a West Virginia marketer on track to draw a crowd from far and wide to its operation.
Read More Retailers reap digital benefits
December 26, 2019 By Allison Kral
From marketing to hiring, social media is becoming a more familiar norm for the propane industry, say attendees of the 2019 LP Gas Growth Summit.
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Mastering visual storytelling
October 31, 2019 By Allison Kral
Allison Barwacz explains the importance of using imagery on digital platforms and offers a guide to incorporating visual content effectively.
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