Practical media training for propane
November 10, 2022 By Danielle Pesta
Have the confidence to tackle challenging questions and benefit from prepared messages with these tips from Christina Mozaffari, a former NBC News producer.
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A successful brand strategy can help increase revenue
December 31, 2020 By Tom Jaenicke
Branding in the propane business is often overlooked, but research shows that the consistent presentation of a brand can increase revenue by 23 percent.
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A user-friendly digital space grows your customer base
July 31, 2020 By Sarah Peecher
Companies in the propane industry should be ready to meet the digital demands of e-commerce in order to attract new customers.
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Fine-tune your marketing plan
June 25, 2020 By Tom Jaenicke
As consumers emerge from the pandemic world in which they have lived for the past several months, many of their buying habits and expectations of doing business have changed.
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Mitigate disruption and improve safety with technology
May 21, 2020 By Christopher Caywood
For too many LPG retailers, “business as usual” is trying to figure out how to forward calls or access company software safely and at a social distance.
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Digital platforms on the rise in unprecedented times
May 14, 2020 By Sarah Peecher
As online traffic increases thanks to social distancing practices, what responsibilities should propane marketers keep in mind?
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Digital trends to expect in 2020
January 23, 2020 By Allison Kral
The new year won’t be an exception to the quickly evolving tech environment in which we live. Here are some digital trends you can expect to see in 2020.
Read More Retailers reap digital benefits
December 26, 2019 By Allison Kral
From marketing to hiring, social media is becoming a more familiar norm for the propane industry, say attendees of the 2019 LP Gas Growth Summit.
Read More Social media under fire
December 5, 2019 By Allison Kral
Allison Barwacz presents what retailers can learn from the recent controversy regarding political advertising on social media platforms.
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Mastering visual storytelling
October 31, 2019 By Allison Kral
Allison Barwacz explains the importance of using imagery on digital platforms and offers a guide to incorporating visual content effectively.
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