Using social media to manage your reputation during extreme weather crises
March 15, 2018 By Olivia Mastromonaco
Thanks to the power of social media, a company’s brand is in the hands of its consumers now more than ever before.
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Retailer connects with customers through digital technology
December 11, 2017 By Joe McCarthy
Florida company AA Bottled Gas Co. finds a digital reach to the community.
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Social media strategies for the propane industry
October 13, 2017 By LP Gas
Tom Jaenicke encouraged propane retailers attending the LP Gas Growth Summit to add burner tips and grow their businesses through marketing.
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Retailer rebrands to reach homebuilder market
September 11, 2017 By Megan Smalley
Central Georgia retailer G&S Gas Service Inc. rebranded to reach area homebuilders.
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Understanding social media metrics
September 4, 2017 By Tom Jaenicke
This column takes a look at how you can understand social media performance metrics that matter.
Read More In the Know: Marketing
March 9, 2017 By Tammy Day
Propane Resources’ Tammy Day explains some of the most effective ways propane retailers can market their businesses to today’s consumers.
Read More Developing a marketing calendar
December 15, 2016 By Tom Jaenicke
Building a marketing planning calendar is one of the first steps you should take if you expect your propane business to be successful in 2017.
Read More The benefits of online marketing
September 12, 2016 By Tom Jaenicke
Don’t let indifference toward online marketing build a wall between you and shoppers. Find out why.
Read More PERC appoints digital media manager
August 23, 2016 By Megan Smalley
The Propane Education & Research Council named a senior manager for social and digital media.
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Gaining a political edge in your local community
August 17, 2016 By Phillip M. Perry
Small businesses can gain an edge in their communities by knowing how to pull the strings their way.
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