Propane can help homebuilders out of their slump
January 1, 2009 By Tom Jaenicke and LP Gas
You can offer ideas that will help homebuilders out of the current building slump.
Read More Be as green as possible in your business
December 1, 2008 By Tom Jaenicke
The Greenbuild International Conference and Expo was held last month in Boston. The event was hosted by the U.S. Green Building Council to explore the latest green building products and technologies that can qualify for the Leadership in Energy and Environmental Design building rating system, a nationally known third-party certification program. For three days I immersed myself in green building products, technologies and education at Greenbuild. I came away comparing the propane industry to what is going on in the fastest-growing segment of the building industry. There are green opportunities for the propane industry, but we have some catching up to do.
Read More Take aim at advertising
October 1, 2008 By Tom Jaenicke and LP Gas
Advertising should be a major part of your marketing plan and, for budget purposes, a vital part of your overall operating expense.
Read More Who oversees your marketing?
August 1, 2008 By Tom Jaenicke
Marketing is even more important in the retail propane business today than it has been in the recent past. Skyrocketing energy prices, customer conservation, energy switching, global warming and the green movement are a few of the new considerations we didn’t have to think about much just a few years ago. External factors are changing the propane business environment faster than at any time in the history of our industry. If marketing has been on the backburner in your company, you need to move it forward. Do it yourself or delegate marketing to a key employee if you want your propane business to succeed.
Read More Let’s grow your business
July 1, 2008 By LP Gas
The re-engineering of LP Gas magazine continues with my acceptance of the challenge of writing a monthly column on marketing that relates to the propane industry.
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