Selling opportunities to your current customer base
November 2, 2015 By Tom Jaenicke
Some propane retailers spend a considerable amount of money and resources on marketing their company to prospective customers…
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Energy consumers receive mixed messages when considering propane
August 17, 2015 By Tom Jaenicke and LP Gas
“It was the best of times, it was the worst of times, it was the age of wisdom,…
Read More Warm Thoughts Communications adds VP of propane marketing
June 29, 2015 By Megan Smalley
Warm Thoughts Communications, a marketing agency that serves the retail energy industry, hired Tom Jaenicke to be its…
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Show your local farmers the value of using propane
June 24, 2015 By Tom Jaenicke and LP Gas
Farmers were some of the first propane customers more than 100 years ago when cooking with propane started…
Read More Marketers should encourage propane efficiency upgrades
April 30, 2015 By Tom Jaenicke and LP Gas
Sweeping efficiency changes that affect the entire water heater industry took effect April 16. The 2015 Department of Energy…
Read More New Autogas Pavilion part of expanded educational program in Atlanta
March 9, 2015 By Tom Jaenicke and LP Gas
The Southeastern Convention & International Propane Expo on April 11-13 will be held at the Georgia World Congress…
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What new energy efficiency regulations mean for propane marketers
March 6, 2015 By Brian Richesson
New federal standards designed to boost the energy efficiency of water heaters take effect in April and have…
Read More Wind-generated electricity faces headwinds from homeowners
December 18, 2014 By Tom Jaenicke and LP Gas
The propane industry has had decades of experience in dealing with the “Not in my backyard” battle cry…
Read More The value of your business is the result of your own actions
October 19, 2014 By Tom Jaenicke and LP Gas
The phrase “You reap what you sow” has roots in early Christianity and can also be applied in…
Read More 3 propane price-protection strategies
August 26, 2014 By Tom Jaenicke and LP Gas
Weigh your options to shield customers from runaway propane prices A confluence of events last winter put pressure…
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