3 propane price-protection strategies

August 26, 2014 By Tom Jaenicke and LP Gas

Weigh your options to shield customers from runaway propane prices A confluence of events last winter put pressure…

This article is tagged with ATomiK Creative Solutions, marketing, Marketing Mix, tom jaenicke and posted in Current Issue

Natural gas pipelines advance into propane territory; LPG leaders take notice

August 26, 2014 By James Guyette and LP Gas

Something smells rotten to numerous propane providers, and it’s not just the mercaptan odor that signals the…

This article is tagged with ATomiK Creative Solutions, Baron Glassgow, David Lowe, Michigan, Michigan Propane Gas Association (MPGA), Missouri, Missouri Propane Gas Association (MPGA), National Propane Gas Association (NPGA), Pacific Propane Gas Association, Pro Image Communications, residential, state association, Steve Ahrens, tom jaenicke and posted in Current Issue, Featured

Utilities want your residential customers at someone else’s expense

July 1, 2014 By Tom Jaenicke and LP Gas

I recently did an impact study for a client who wanted to know what would happen to the…

This article is tagged with American Gas Association (AGA), marketing, Marketing Mix, National Propane Gas Association (NPGA), natural gas, tom jaenicke and posted in Current Issue

Successfully selling equipment, appliances and burner tips is a team effort

April 22, 2014 By Tom Jaenicke and LP Gas

Fielding the best players will make your propane team a winner In this age of smartphones, online shopping…

This article is tagged with marketing, Marketing Mix, propane retail operations, sales, tom jaenicke and posted in Current Issue

LP Gas Hall of Fame Profile: William B. McHenry

March 28, 2014 By Brian Richesson

The LP Gas Hall of Fame welcomed five inductees to the Class of 2014 during a dinner and…

This article is tagged with bruce montroy, Dan Myers, David Lowe, LP Gas Hall of Fame, Michigan, Michigan Propane Gas Association (MPGA), National Propane Gas Association (NPGA), Propane Education & Research Council (PERC), state association, Suburban Propane, tom jaenicke and posted in Current Issue, Hall of Fame

Getting an education at the Propane Expo

February 25, 2014 By Tom Jaenicke and LP Gas

The largest propane trade show and its rich curriculum await attendees in Atlanta. The Southeastern Convention & International…

This article is tagged with education, National Propane Gas Association (NPGA), Propane Education & Research Council (PERC), Southeastern Convention & International Propane Expo, tom jaenicke and posted in Current Issue

Creating small, measurable steps for propane market growth

December 11, 2013 By Tom Jaenicke

New Year’s resolutions date back to pre-Christian times with the Babylonians and Romans and have had religious and…

This article is tagged with NPGA, propane markets, tom jaenicke and posted in Current Issue

Propane use on rise in local beer, wine and spirits industry

October 1, 2013 By Tom Jaenicke

The local beer, wine and spirits industry is a good example of a somewhat hidden, but growing, private and commercial market for propane sales.

This article is tagged with marketing, Marketing Mix, propane, propane industry, tom jaenicke and posted in Current Issue

Fire pits, fireplaces and grills heating up ‘the new backyard’

August 13, 2013 By Kevin Yanik

Modern Gas customers are shopping for lifestyle products to make their homes more visually appealing and comfortable.

This article is tagged with fireplaces, grills, heating, Mike Hopsicker, Modern Gas, outdoor living, Ray Murray Inc. (RMI), tom jaenicke and posted in Current Issue

New propane products, old standbys offer new opportunities for marketers

August 9, 2013 By Tom Jaenicke

Many of your long-term customers are well aware of what a stormproof home meant for them from the standpoint of security, comfort and reliability.

This article is tagged with Generac, marketing, Marketing Mix, propane generators, tom jaenicke and posted in Current Issue

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